Posts Tagged ‘Internet Marketing’

Since I started the business back in 2001, I have struggled to identify the exact niche that I would set out to fill. The idea finally started to become clear to me back in 2005 when I looked back at what I really wanted to pursue after college, graphics, publishing, and web communications. So, from that moment I began to seek out ways to rediscover opportunities in those areas, but with current and upcoming twists.

Nowadays, just about everyone offers web design services, however, very few seem to specialize in content management systems, helping clients determine which system is best suited for their needs, and developing Internet marketing strategies using this technology.  The challenge is that every solution is different as each client has different needs. But, in general, the common factor in this early period of the 21st century is the need to be heard and visible on the Internet.

However, it seems like sites go up left and right, but there is very little emphasis placed on developing systematic approaches to Internet marketing tactics. In other words, incorporating search engine optimization, email marketing, blogging, social media marketing, and analytics should be as a whole rather than individually. There seems to be a lot of back tracking rather than developing a synergistic system from the start.

If we were to plan the end goal and develop an Internet marketing plan with all the pieces put in place at one time, we would not only get more results quicker, but also at a much cheaper rate.  Much like anything else that involves labor, doing more at the same time saves money rather than having to go back and retrofit at a later time for another larger sum of money. This is the technique that I am planning on marketing in order to save my clients marketing time and money.

There are three major parts that make up a quality Internet Marketing campaign. They are:

• Search Engine friendliness
• Social Media Marketing
• Email marketing

The main question that surfaces is which ones to use and in what order. The answer to this problem is not simple. If there was a simple recipe it would have been figured out by now. But a good strategy to use is:

1. Develop good content on your web site or blog
2. Include related keywords into the various pages and references to those pages
3. Utilize the different social mediums to announce it to the general public (Facebook, Twitter, etc.)
4. Develop and email marketing strategy to grab the email addresses of those who have visited your site to keep them coming back.

This is just one strategy to use to develop a stream of traffic to your site. There are many other deviations, but to start this is a tried and true method.

I’d like to introduce myself .  I’m Stephen Kriso and have been working in the Technology field for over 10 years. In 2001, I established SAK Information Systems as a total solutions provider for networks and web technologies.  Since then, I have investigated just about every new concept and tool that can be used to enhance the Internet marketing experience.

It has always been my goal to share with friends, family and clients my thoughts on business and especially ideas when it comes to the Internet and its direction. Therefore, the reason that this blog has been established is to be able to comment on new discoveries and technologies in the world of Internet communications and marketing.

The main goal behind establishing this blog is to communicate directly with the public on a more personal note about what is happening within Internet marketing and ways to embrace emerging methodologies. The Internet has grown since its inception in the 90’s and will continue to grow as a communications medium. Even though it seems like it has matured, it is still a young medium and trying to find its own way in our evolving world.

It seems like everyday there is a new web marketing tool coming to the foreground that can help market yourself or your business. Some of them work well from the start and others needs some maturing before they become viable. That’s the essence of this blog, to talk about emerging technologies and how to incorporate them.

As the Internet changes to mold to current trends, I encourage you to comment and make suggestions on services and products that enhance uses of the Internet.