Posts Tagged ‘blogging’

Since I started the business back in 2001, I have struggled to identify the exact niche that I would set out to fill. The idea finally started to become clear to me back in 2005 when I looked back at what I really wanted to pursue after college, graphics, publishing, and web communications. So, from that moment I began to seek out ways to rediscover opportunities in those areas, but with current and upcoming twists.

Nowadays, just about everyone offers web design services, however, very few seem to specialize in content management systems, helping clients determine which system is best suited for their needs, and developing Internet marketing strategies using this technology.  The challenge is that every solution is different as each client has different needs. But, in general, the common factor in this early period of the 21st century is the need to be heard and visible on the Internet.

However, it seems like sites go up left and right, but there is very little emphasis placed on developing systematic approaches to Internet marketing tactics. In other words, incorporating search engine optimization, email marketing, blogging, social media marketing, and analytics should be as a whole rather than individually. There seems to be a lot of back tracking rather than developing a synergistic system from the start.

If we were to plan the end goal and develop an Internet marketing plan with all the pieces put in place at one time, we would not only get more results quicker, but also at a much cheaper rate.  Much like anything else that involves labor, doing more at the same time saves money rather than having to go back and retrofit at a later time for another larger sum of money. This is the technique that I am planning on marketing in order to save my clients marketing time and money.

One thing I’ve learned in the year or so that I have been learning about Internet marketing and that is that sharing knowledge and experience with the general public is the secret to getting professional attention. Sharing of expertise is a form of pre-selling rather than outright selling of a product or service.

People are more willing to give you a chance at performing your skill if they have read your work or heard you speak in public. This is  reassurance to your audience that you know your area of expertise. There are a number of different mediums that you can use to deliver your expertise. Here are a few.

• Constructing an informational website on a specific topic
• Writing an ebook on a topic and distribute it for FREE or for a nominal fee
• Writing and submitting articles on article databases such as eZinearticles.com
  or Articlesbase.com
• Writing blog entries on a specific topic on your own or someone else’s blog
• Recording and publishing podcasts on topics of interest.

Once your articles and posts have been scoured by the search engines, you’re on your way to getting notice as an expert in your field. The trick is to continuously keep turning out information so that the web gets saturated with your name and keywords. Also, don’t forget to keep marketing your website or blog’s address.