Bit 'n Java

We have all heard the phrase now “Content is King.” However, if no one knows that the new content is there, it will not be found. The key is to syndicate content so that the Internet audiences can access it as soon as possible. So, how does one go about syndicating content? The major way is via RSS feed.

All new content management systems have a unique feature to them which is not inherent to traditional HTML sites, that feature is that they generate RSS feeds right out of the box. No extra coding is needed. The feeds can then be subscribed to, imputed into social networking sites and some email marketing campaigns. Blogging systems such as WordPress, have RSS feeds pushing out the newest posts which is why they are so important to search engine optimization and marketing.

The other way of syndicating content is through pingback. In other words, each time content is created or edited, the system sends alerts to the major search engines. Pinging the search engines could be compared to the kid in school who never stopped talking or always was the attention getter. Again, blogging software has this technology built in so the search engines are made aware constantly of new posts and changes.

Whether it be through RSS feed or pingbacks, both technologies play a significant role in search engine optimization. The more the search engines are aware of changes to your site, the more often it will come back to it thus improving your rank.

So, do yourself and your website(s) a favor, take advantage of one or both of these methods of announcing new content and you will see how much your traffic will increase.