Real Estate Marketing Technology
Real Estate Marketing Technology is one thing, it is a collection of concepts. Marketing Real Estate is actually two-fold. It’s the marketing of the agent’s abilities and marketing the actual properties themselves. So, one has to look at the two pieces individually and decide how to use the technology respectively.
First, marketing the agent has not changed much over the years. One must differentiate themselves from the other agents in the area in some way. The traditional way has pretty much been either referral or printed materials offered to prospects. Now things have gotten more sophisticated; social media methods have entered into the picture such as Facebook Pages, Twitter, and web sites in the form of blogs. The benefit of using this technology is that people can now vouch for the agent online and share their experiences and the agents can now interact in multiple ways online such as email marketing, videos, and online postings. There is no right or wrong way, rather, it’s what works.
On the other hand, marketing the actual properties compared to years past has changed completely. The Real Estate Industry has always embraced technology in order to get the word out easily about properties. The electronic MLS (Multiple Listing System) was one of the first major enhancements that facilitated showing properties. No longer did large big books have to be published constantly with listings; agents could now go into the computer list and print quickly. Now, with advancements such as IDX (Internet Data Exchange) the listings can be syndicated to other public sites for potential customers to search. Those customers can then initiate a conversation with the agent about properties they saw and are interested in viewing.
The biggest benefit now is being able to merge the two sides together. Agents can now combine the internet data feeds of listings into their own marketing portals. So, as conversations are started about how good an agent is, the potential customer can check that person out and see what is available on the market for sale and get in touch with that agent immediately creating the relationship. No longer does an agent have to go out seeking customers; the customer can come to the agent via the web and social media. With Facebook Custom Fan pages, agents can post MLS listings in the area and start getting leads. The same goes true for any other online portal. Solutions are available to incorporate the same data there too giving customers more options to learn about the agent and connect.
The options are virtually endless as far as how Real Estate Marketing Technology solutions can increase the bottom line. The question is where to begin and that’s where I can help.