Regarding the Company
Inspiration from a Theme Park Attraction
When I was looking for inspiration to move into the business Internet Technologies solutions business, I could not help but reflect and look to one of my favorite Disney theme park attractions. That one attraction which became and continues to be the core source of inspiration is Spaceship Earth at Epcot® in Walt Disney World.
The lesson which I continue to carry through the business today is that man has always had the need to communicate with others. Whether it be a new discovery or an item to market, humankind has always found new and innovative ways to spread the word. From the beginning of recorded time to the Renaissance and all the way to the current Information age, we continue to seek out new ways to communicate, share information and develop new solutions to share our thoughts.
Just as Gutenberg’s printing press changed how printed information was published, the Internet has done the same but in an electronic manner. Whether we rely on web sites, Facebook, Twitter, blogs, and other interactive online communications methods, we are sharing with the world at large our findings.
We don’t know what will come next, but together we will continue to develop new means of communications with one another. From today, we will build a better tomorrow, therefore tomorrow’s Internet is being born right now.
Posted in Regarding the Company | 
Tags: Epcot Center, history of communication, Spaceship Earth | 
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A Guide to Internet Publishing and Marketing
Since I started the business back in 2001, I have struggled to identify the exact niche that I would set out to fill. The idea finally started to become clear to me back in 2005 when I looked back at what I really wanted to pursue after college, graphics, publishing, and web communications. So, from that moment I began to seek out ways to rediscover opportunities in those areas, but with current and upcoming twists.
Nowadays, just about everyone offers web design services, however, very few seem to specialize in content management systems, helping clients determine which system is best suited for their needs, and developing Internet marketing strategies using this technology. The challenge is that every solution is different as each client has different needs. But, in general, the common factor in this early period of the 21st century is the need to be heard and visible on the Internet.
However, it seems like sites go up left and right, but there is very little emphasis placed on developing systematic approaches to Internet marketing tactics. In other words, incorporating search engine optimization, email marketing, blogging, social media marketing, and analytics should be as a whole rather than individually. There seems to be a lot of back tracking rather than developing a synergistic system from the start.
If we were to plan the end goal and develop an Internet marketing plan with all the pieces put in place at one time, we would not only get more results quicker, but also at a much cheaper rate. Much like anything else that involves labor, doing more at the same time saves money rather than having to go back and retrofit at a later time for another larger sum of money. This is the technique that I am planning on marketing in order to save my clients marketing time and money.
