Archive for October, 2009

Today we need all the help we can get to market ourselves to get our foot into the door. Whether it be into a new job or to impress a client. One has to come across as the “firstest with the mostest”. There are two major ways of accomplishing this unique marketing tactic.

First, the tradational Powerpoint presentation with voice narration. Unlike your hard copy resume, this method gives your potential boss or client an additional carrot to consider. When building your interactive profile, take an inventory of your personal skillsets. What do you want others to learn about you that is not already on your resume? Consider hyperlinks to websites that have influenced you. What you include is up to you, but make it more than just your resume in another format.

The second means of delivering  an interactive personal profile is through the development of a personal website that describes you and your background. The two things you would need to secure are a personal domain for yourself and a web hosting account. It is now possible to get a .me domain for your name rather than the traditional .com version.

Building a website is not a difficult take nowadays. Many web hosting companies now offer website building packages as part of their offer. Check a few out!. There are also a number of self-installing scripts that can get you setup a quick and professional site within minutes and a few hours of customization. The benefit of these scripts that that allow you to edit your website from any Internet enabled computer. Three of the most popular scripts are:

• Wordpress
• Joomla
• Drupal

Want to kill two birds with one stone? Why not do both and offer your Powerpoint profile as a download on your website. Doing this will prevent you  from having to burn CDs of your profile.

The possibilites are endless when it comes to how you can market yourself electronically. Just think outside the box and you’ll quickly find yourself working with those you want to be in with.

One thing I’ve learned in the year or so that I have been learning about Internet marketing and that is that sharing knowledge and experience with the general public is the secret to getting professional attention. Sharing of expertise is a form of pre-selling rather than outright selling of a product or service.

People are more willing to give you a chance at performing your skill if they have read your work or heard you speak in public. This is  reassurance to your audience that you know your area of expertise. There are a number of different mediums that you can use to deliver your expertise. Here are a few.

• Constructing an informational website on a specific topic
• Writing an ebook on a topic and distribute it for FREE or for a nominal fee
• Writing and submitting articles on article databases such as eZinearticles.com
  or Articlesbase.com
• Writing blog entries on a specific topic on your own or someone else’s blog
• Recording and publishing podcasts on topics of interest.

Once your articles and posts have been scoured by the search engines, you’re on your way to getting notice as an expert in your field. The trick is to continuously keep turning out information so that the web gets saturated with your name and keywords. Also, don’t forget to keep marketing your website or blog’s address.