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The most popular kid on the block for blog software has got to be Wordpress. It is used by well known corporations around the world, small businesses, and personal sites.  But, did you know that with the large arsenal of plug-ins that are available for Wordpress, it can be used for a lot more than just blogging.

Wordpress, for the small script that it is, could be compared to a Swiss Army Knife or the iTouch and iPhone for the amount of functions that it can fulfill and the number seems to be increasing. The last time I counted various uses, I came up with at least five. For those of you who are not sure what Wordpress can do outside of a standard blog, check out these uses.

• Website engine: Did you know that you could use Wordpress to run your website rather than using traditional HTML? With the right options set, you use Wordpress to display pages rather than posts which end up giving you the same effect as a web site except that it is dynamically generated.
• Shopping cart: Wordpress also has the capability e-commerce by adding a shopping cart plug-in. There are many tutorials on the web which demonstrate how to setup a Wordpress based shopping cart.
• Photo Gallery: For photographers out there who want to showcase their photos to the world, Wordpress can help you out here as well. There are a few plug-ins which extend the content management to support photos as content as the original nature of Wordpress is typewritten content, not photos.
• Membership Site: Membership sites are on the rise as the amount of profit to be earned on information grows. The core of a membership site is a plug-in which requires visitors to pay a fee via Paypal and other systems before getting access to the article. Memberships can be setup to be individual access, weekly, monthly or yearly.
• Contact Manager: Using the custom theme and plug-in from Rolopress.com, Wordpress can become a searchable contact manager. So, here’s your change to convert that old manual Rolodex into a easy to use contact manager that is accessible from any web browser.
• Dating Site: There is a lot of money to be made on the dating scene. Wordpress can also be morphed into a simple dating site as well, believe it or not.

With all these various types of uses, I’m sure with a little bit of imagination you can come up with a reason to employ WordPress to use in your next Internet project.

Since I started the business back in 2001, I have struggled to identify the exact niche that I would set out to fill. The idea finally started to become clear to me back in 2005 when I looked back at what I really wanted to pursue after college, graphics, publishing, and web communications. So, from that moment I began to seek out ways to rediscover opportunities in those areas, but with current and upcoming twists.

Nowadays, just about everyone offers web design services, however, very few seem to specialize in content management systems, helping clients determine which system is best suited for their needs, and developing Internet marketing strategies using this technology.  The challenge is that every solution is different as each client has different needs. But, in general, the common factor in this early period of the 21st century is the need to be heard and visible on the Internet.

However, it seems like sites go up left and right, but there is very little emphasis placed on developing systematic approaches to Internet marketing tactics. In other words, incorporating search engine optimization, email marketing, blogging, social media marketing, and analytics should be as a whole rather than individually. There seems to be a lot of back tracking rather than developing a synergistic system from the start.

If we were to plan the end goal and develop an Internet marketing plan with all the pieces put in place at one time, we would not only get more results quicker, but also at a much cheaper rate.  Much like anything else that involves labor, doing more at the same time saves money rather than having to go back and retrofit at a later time for another larger sum of money. This is the technique that I am planning on marketing in order to save my clients marketing time and money.

There are three major parts that make up a quality Internet Marketing campaign. They are:

• Search Engine friendliness
• Social Media Marketing
• Email marketing

The main question that surfaces is which ones to use and in what order. The answer to this problem is not simple. If there was a simple recipe it would have been figured out by now. But a good strategy to use is:

1. Develop good content on your web site or blog
2. Include related keywords into the various pages and references to those pages
3. Utilize the different social mediums to announce it to the general public (Facebook, Twitter, etc.)
4. Develop and email marketing strategy to grab the email addresses of those who have visited your site to keep them coming back.

This is just one strategy to use to develop a stream of traffic to your site. There are many other deviations, but to start this is a tried and true method.

Today we need all the help we can get to market ourselves to get our foot into the door. Whether it be into a new job or to impress a client. One has to come across as the “firstest with the mostest”. There are two major ways of accomplishing this unique marketing tactic.

First, the tradational Powerpoint presentation with voice narration. Unlike your hard copy resume, this method gives your potential boss or client an additional carrot to consider. When building your interactive profile, take an inventory of your personal skillsets. What do you want others to learn about you that is not already on your resume? Consider hyperlinks to websites that have influenced you. What you include is up to you, but make it more than just your resume in another format.

The second means of delivering  an interactive personal profile is through the development of a personal website that describes you and your background. The two things you would need to secure are a personal domain for yourself and a web hosting account. It is now possible to get a .me domain for your name rather than the traditional .com version.

Building a website is not a difficult take nowadays. Many web hosting companies now offer website building packages as part of their offer. Check a few out!. There are also a number of self-installing scripts that can get you setup a quick and professional site within minutes and a few hours of customization. The benefit of these scripts that that allow you to edit your website from any Internet enabled computer. Three of the most popular scripts are:

• Wordpress
• Joomla
• Drupal

Want to kill two birds with one stone? Why not do both and offer your Powerpoint profile as a download on your website. Doing this will prevent you  from having to burn CDs of your profile.

The possibilites are endless when it comes to how you can market yourself electronically. Just think outside the box and you’ll quickly find yourself working with those you want to be in with.

One thing I’ve learned in the year or so that I have been learning about Internet marketing and that is that sharing knowledge and experience with the general public is the secret to getting professional attention. Sharing of expertise is a form of pre-selling rather than outright selling of a product or service.

People are more willing to give you a chance at performing your skill if they have read your work or heard you speak in public. This is  reassurance to your audience that you know your area of expertise. There are a number of different mediums that you can use to deliver your expertise. Here are a few.

• Constructing an informational website on a specific topic
• Writing an ebook on a topic and distribute it for FREE or for a nominal fee
• Writing and submitting articles on article databases such as eZinearticles.com
  or Articlesbase.com
• Writing blog entries on a specific topic on your own or someone else’s blog
• Recording and publishing podcasts on topics of interest.

Once your articles and posts have been scoured by the search engines, you’re on your way to getting notice as an expert in your field. The trick is to continuously keep turning out information so that the web gets saturated with your name and keywords. Also, don’t forget to keep marketing your website or blog’s address.

It has been almost half a year since the economy fell from its height several months ago. Many people are out of jobs, jobs threatened of being cut or wage reductions. The grave thing is that no one knows for certain when things will begin to turn around. However, we all still need money to pay the bills that keep coming regardless of whether our job is there or not.

There is a source of income right now that if tapped can bring us from that walking on eggshells feeling to one of security. That source of income is the Internet and the selling of knowledge. With so many out of jobs and seeking education, the sales of information based products is on the rise. With a little time and investment, one can create a secondary income that could outweigh your primary over time.

It has been hypothesized that in this new millennium, that the single full-time job or income may disappear and be replaced with two or three different streams of income. The single guaranteed incomes of yesterday are a thing of the past. At first, we had single person incomes, then two person incomes. Now, it is quite possible to see multiple streams of income with the tools available on the Internet that allow for continuous money making 24 hours a day.

Whether we be seasoned professionals or graduates just out of high school or college, we need to begin to see the need to diversify our careers and move from looking for the safe haven to creating our own financial safety net so that we can continue to live comfortably when one stream of income may get tough.

Many of us use the Internet everyday to shop and do research. However, because of our “old” training forget to look to the Internet to market products and ourselves. Not only does it it help market ourselves directly to others searching, but we don’t have to actively do it ourselves either. The Internet can be considered the only 24 hour employee that does not need to take coffee or lunch breaks. Hence, it is working for you all the time. So, why not employ the Internet to help us with our never ending need for more income.

There are many different ways to go about using the Internet to earn an income. The most common is opening an online store of some sort and sourcing physical products to sell. The other option is selling information based products. Both can be sold either individually or through a shopping cart based system.

Either choice, when marketed properly, can earn you a healthy income. You are no longer just marketing to a local area around you. The whole world is your market. Those looking for your products will find you rather than you having to search them out on your time. Just make sure that your product is of value to your customers and is available at an affordable price. Also, don’t forget to allow a way for your customers to reach you as this WILL help increase your business online.

Information technology has always been a race to see who can claim the bragging rights to who has the newest technologies. In the race to have great marketing, it is also important to know how the tools that to best utilize those tools.  If the tools developed for us are used properly they can greatly help our advancement.

New developments in software are constantly coming out and marketed to us. Everything that comes out is almost forced upon us not for what it can do for us, but just as a money maker. Yes…we all need to make money from our products, but those products also should be more useful to us than the previous versions. Most of the time, the new features that are developed are geared more for large enterprises than the small businesses which certainly outnumber the large corporations. Very few of the advancements in software technology help the little guy do his work more efficiently. New features that help the small business come along every few years rather than every year like most software packages.

For example, software productivity suites such as Microsoft Office come out almost every year to every other year. However, putting the cost of upgrading aside for the moment, when was the last time that a new feature was introduced that enabled a great new feature for the masses? It’s been a while. Most of the recent versions have features that support expensive network infrastructures rather than helping someone create a better document that is viewable by everyone without needing yet other piece of software.

In order to keep up, we are forced to have to have the newest and we all then can claim we have the newest. But…Does the newest thing on the market actually make your business better? In my experience, it’s not the amount of solutions you have or the amount of money that has been spent; rather, it is the way in which those tools have helped to increase your productivtiy and get the job done faster. In most cases, the same thing we had a few years ago will get the same job done in the same amount of time. All that changes, for the most part, is the user interface.

As the old addage goes, “If it ain’t broke, don’t fix it.” Well, for the most part it is correct. But, if what you have is doing the job for you and helping you to increase your bottom line, why upgrade to a new version just because it’s there. One thing I always do when a new package is announced is to look at what it has to offer me before I hand over the money. If it offers a ground breaking development over what I have, I’ll go for it. But, if it’s really insignificant, I’ll wait till the next version and repeat the process next time meanwhile increasing my ROI on my last investment.

In an age where more and more is done via the Internet, our tools need to be able to reflect this major change in the way we work. If developments don’t move in that direction, then there is no need to change our tools. The same tools from the past will continue to do the job. It’s not what you have, but rather how you use them to your advantage that makes the tools useful tools and investments.

It has always been acknowledged that the greatest way to get business and acknowledgment in a field is to pre-sell yourself. The traditional ways of doing this was through public speaking and writing articles. Through the use of these mediums, people remember you and when they need your services they will call on you to render your expertise to them.

The newest way to demonstrate your knowledge and expertise is through the web. The Internet offers many great avenues through which one can publish their knowledge on a particular subject whether it be on a career or a hobby. Web sites on a particular niche that you are familiar with is a great method of getting published and sharing your background at the same time. However, unless someone has the newest Internet enabled phone, getting access to that information  could be a challenge.

Publishing ebooks is the answer to getting your knowledge published on the Internet as well as into a format that could be taken offline to read later on just about any device that can open an ebook or digital document. To some, this is a topic that is hard to comprehend. I have found this myself in talking with people new to the concept. So, What is an ebook?

An ebook is basically the digital equivalent of a traditional printed book which can be read on any computer, mobile device or dedicated ebook reader. They are typically written using a word processing program on a computer or hand-held device, saved as a standard file such as a PDF (Portable Document Format) file.

The great thing about ebooks is that you can embed hyperlinks into them which readers can then click to gain access to websites. Because ebooks can be handed from one person to another, it is a great form of marketing one’s products or services while explaining the topic in detail. This will not only establish yourself as an expert in the topic, but also lead your readers to your website(s) or blog for more information.

Creating ebooks is quite simple. All one needs is a word processor such as Microsoft Word, OpenOffice Write, AbiWord, or Corel WordPerfect. You simply format your document the way a book or report would be written and then saved as a PDF file that can be universally be read. If your word processing program doesn’t have the ability to save to PDF, there are many FREE utilities that will do it for you, such as CutePDF.

After you’ve created your PDF, how you choose to market it is up to you. You may simply choose to give it away free as a promotion or sell it as a product on an online store, eBay, or dedicated web page. 

For more information about the process of writing, promoting and using ebooks, download the Ebook Creation Toolkit.

I hope that you all begin to explore the many uses of ebooks in marketing your skills and hobbies and make a little money too in the process.

The Internet has become a vital part of business. As a precautionary measure, businesses have restricted access or blocked entire sites to employees because they are distractions. Unfortunately, some of the sites that are blocked are vital to today’s business operations.

Many companies still block sites such as Facebook, MySpace, LinkedIn and Twitter from employees because of the invitation to get side tracked from work. However, blocking these sites in today’s business world is also behind the times. Professionals need access to these sites as well. They are a means of modern business communications.

Back in the early days when bandwidth was limited, network administrators capped what sites and services could be accessed so that the connection would not be burdened by employees doing unnecessary tasks. However, now some of those limitations are actually prohibiting employees from doing necessary work.

Although it was always stated that bandwidth was limited and setting limits had to be done, there was always the underling reason of keeping employees on task. However, with new social media and online portals, it has become harder to lock out sites that were once forbidden.

Young employees just getting out of school depend on these services as they depend on their legs for walking. Therefore, not having access to these tools is an impediment to their working. So, the question becomes in the workplace, “What is more important, performance or Internet usage?”

When I was going for my Masters in Business Administration, my professor used to make reference to the need to look at a person’s performance as opposed to the amount of time they spent at the job. The same principle pertains to how we must look at the Internet and all of its tools.

We have to remember that the Internet has become a huge tool for doing business. It allows us to gain access to information that at one time would have taken days of research to accumulate. Therefore, do we bite off our noses to spite our faces to keep people in line or do we begin to learn how to trust and evaluate on a different level than before?